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The Global Expansion of Honey Birdette

Honey Birdette, Australia’s first sensuality boutique is expanding to include ecommerce in the U.S. Eloise Monaghan founded Honey Birdette in Brisbane in 2006. Her lingerie stores are currently in Australia and the UK. The company is growing from three United Kingdom brick and mortar retail stores to a total of forty by the end of 2018. Since it was originally launched last year, Honey Birdette’s online sales in the US have more than tripled.

Expanding in the UK began last year, with the first UK Honey Birdette opening in Convent Gardens, London. More store openings soon followed with one in Leeds’ Victoria Gate and one in Westfield White City. With its 55 thriving stores in its original market of Australia, it’s not surprising Honey Birdette has already seen the need to open more retail stores in the UK. It has plans to open stores in Liverpool, Newcastle, Leeds and Westfield Stratford. The brand plans to continue expanding into other countries in Europe in the near future.

Sensual lingerie is the hot focus of the female consumer across the globe. In the US, Honey Birdette will capitalize on the growing consumer interest with the brand’s ecommerce site. Honey Birdette aims to make shopping online a great experience for the consumer in the United States. She will get faster delivery and it will be free if the order is for $50 or more. The US consumer will also have easier returns and she will choose from a larger product range.

Backed by an Australian private investment company, BBRC, Honey Birdette, which sells its bras for £60 and its briefs for £35 offers a premiere selection of sexy lingerie. Many bra and brief sets are sold and the complete inventory for the retailer is expansive covering dresses, toys and fetish gear. The retailer aims to make shopping for sensual items easy and fun. By its explosive growth, it’s clear the consumer is very pleased with the product lines at the Honey Birdette stores.

Catch more Honey Birdette on YouTube.

One Comment
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