Lori Senecal feels that the greatest risk in digital marketing is not taking a risk at all. She mentions that media markets and internet advertising has been made possible by going beyond the boundaries in an effort to provide customers with the best experience. For business owners, things have changed a lot, and they can make use of emerging technologies. For instance, GPS-targeted marketing is possible nowadays. At the same time, companies can make use of compelling visual imaging as well as customized advertising to ensure that they benefit from internet users at both phone and desktop level. Guerrilla advertising has also been replaced by the competition that is being experienced in the digital arena. With social media advertising, print advertising and even websites, costumed promoters have become even more innovative. Crispin Porter+ Bogusky is an American firm that specializes in digital marketing. At the moment, the business is headed by Lori Senecal who is the chief executive. Lori Senecal holds years of experience in marketing. Lori Senecal has managed to establish herself by focusing on top talent, keeping an eye on details and ingenuity.
To ensure that their customers remain competitive, the company has embarked on a number of tactics in advertising. For instance from Ad Age, they emphasize on social media channels, compulsive rule breaking as well as coders and technologists to come up with the best marketing strategies. Through these years, Lori Senecal has emphasized on a mission that has three key things. First, she ensures that her campaign reaches her targeted audience. Lori then ensures that the campaign delivers the intended message through a channel that the audience understands. Finally, Lori Senecal ensures that she has inspired her audience to take the needed action and desire to know more about the products.
Lori Senecal says that there are some few tips that can make you successful in the marketing arena. For instance, ensuring that you generate emotional responses is very crucial. Also, ensure that you use humor in your campaigns. As a digital marketer, also ensure that you recognize the role of women in marketing and most importantly, analyze your data.